When people step foot into Ed and Eva’s on the Greenfield Public Square for the first time, they find themselves wanting to come back for more.
Ed and Eva’s is a for-profit offshoot of the non-profit E.E. Warren Opera House Association. It is located in the first floor of the Warren Cultural Center.
Nancy Queck of Ed and Eva’s says business has slowly picked up post-pandemic, but from her perspective, it isn’t as strong as it once was.
“It’s slower than it was before the pandemic. It’s better than it once was,” she said. “We always depend on the holiday season. It helps carry us through the other months. I hope it’s a good Christmas season. The holidays are a great portion of our annual income.”
Saturday, Nov. 26 is Small Business Saturday in Greenfield. The holiday, which is the day after Black Friday each year, was started by the American Express credit card brand to promote holiday shopping in the United States following Thanksgiving.
Queck said shoppers can find all sorts of things at Ed and Eva’s. There are only two rules for merchandise sold there: they’re either made by an Iowan or a native of Adair County.
There’s pottery, jewelry, photography, books penned by Iowans, and many other items on their shelves. There are 80 to 100 artists featured in the store. Some are from Adair County.
“It’s all Iowa artists, and that has been our goal from the beginning. Our goal from the beginning has been to support Iowa artists and to give them an outlet,” Queck said. “Say you’re an artist, and most of them have a real job. They can’t afford to have a storefront, they pay us a comission. They don’t have to have a storefront, pay insurance, collect or pay the sales tax. It’s a win-win.”
Rena Freeland, chairperson for Greenfield Chamber/Main Street and Development’s Retail Committee, owns Greenfield Lumber with her husband Jimmy. Greenfield merchants like Ed and Eva’s, Greenfield Lumber, and more, have deals planned for this Saturday hoping that shoppers will come see what they’re all about.
Greenfield CMSD is also having a giveaway for Small Business Saturday. Shopping small in Greenfield means shoppers can collect tickets, take them to Hotel Greenfield at 110 East Iowa St., and enter to win one of four different prizes. Shoppers may choose how to spend their tickets in the giveaway.
Prize choices include a Fire Pit and Meat Bundle, a $380 value from Home Store and More, True Value/NAPA and Greenfield Fareway; a Pamper Yourself Package, which is a $425 value from Colors Floral and Home Decorating, Greenfield Fareway, Greenfield Dental, Jensen Family Chiropractic and Wellness Center, and Rardin Chiropractic Care; a Henry Hooil Classic Lever Action .22, a $425 value from Brewer Firearms; or a giant stuffed animal, a $100 value from J’s Variety.
“Small Business Saturday is important because we want people to shop local as much as they can,” Freeland said. “As small businesses, we rely on our community to support us.”