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Red Cross calls for new blood donors to fill the missing types of A’s, B’s and O’s

As part of an international movement, the American Red Cross is launching the missing types campaign to recruit new blood donors – and those who have not given recently – to ensure lifesaving blood is available for patients.

During the missing types campaign, the letters A, B and O – the main blood groups – will disappear from brands, social media pages, signs and websites to illustrate the critical role every blood donor plays. When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B and O blood types are missing from hospital shelves, patient care could be impacted.

“Unfortunately, blood shortages still happen and the number of new Red Cross blood donors is shrinking each year,” said Cliff Numark, senior vice president, Red Cross Blood Services. “That’s why the Red Cross is asking those who have never donated blood and those who haven’t given in a while to make a lifesaving donation. You are the missing type patients need.”

Don’t wait until the letters A, B and O go missing from hospital shelves. Join the #MissingType movement today – make an appointment to give blood by visiting www.redcrossblood.org/MissingTypes or calling 1-800-RED CROSS (1-800-733-2767).

A recent survey, conducted on behalf of the Red Cross, revealed a troubling disconnect between the public’s perception of blood donations and the realities of patient transfusion needs.

Three-quarters (74 percent) of the public underestimate how frequently blood transfusions occur. Most people perceive blood is needed in the U.S. every 15 minutes or even every hour or two hours when in fact, every two seconds, someone in this country needs blood.

• Nearly half of the public (45 percent) know someone who has been helped by a blood transfusion. Yet only three percent of the U.S. population donates each year.

• More than one-third (35 percent) of the public has never considered that blood may not be available when they or a loved one need it. Blood shortages are not uncommon in the United States and can only be prevented when more people roll up a sleeve to give.

• More than half (53 percent) of the public believe they need to know their blood type to donate. Good news – potential blood donors do not need to know their blood type before giving blood. After individuals give blood, the Red Cross provides each donor their blood type. By joining the #MissingType movement, donors can find out their blood type this summer.

Every two seconds, someone in the U.S. needs blood. But for the past four years, new Red Cross donors have declined by about 80,000 each year. This is not just a Red Cross trend, but a challenge blood collection organizations face across the country and around the world.

Donating blood is a simple process and only takes about an hour from start to finish.

• Registration: Sign in, show ID and read required information.

• Health check: Answer questions and receive a mini-physical.

• Donation: Giving a pint of blood only takes about eight to 10 minutes.

• Refreshments: Donors enjoy snacks and relax before resuming their day.

Upcoming blood donation opportunities:

• From 11 a.m. - 5 p.m. June 27 at Community Center, 601 6th St., at Corning

• From 12 p.m. - 6 p.m. June 18 at Trinity Lutheran Church, 800 N Sumner Ave., at Creston

• From 9 a.m. - 3 p.m. June 26 at Creston SWCC Instructional Bldg, 1501 W. Townline St. at Creston

• From 11:30 a.m. - 5:30 p.m. June 18 at Catholic Church, 303 N. Elm, at Greenfield

How to donate blood

All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

Donation appointments and completion of a RapidPass are encouraged to help speed up the donation process. RapidPass lets donors complete the pre-donation reading and answer the health history questionnaire online, on the day of their donation, by visiting www.redcrossblood.org/RapidPass from the convenience of a mobile device or computer, or through the Blood Donor App.

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