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Gearing up for ‘Small Business Saturday’

Consumers across the country are gearing up for Small Business Saturday, celebrated this year on Nov. 25, and they are planning to visit new retailers on the day, according to results from the Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Businesses and American Express.

Since its creation in 2010, Small Business Saturday has grown to become a permanent fixture of the holiday shopping weekend. With just a few days to go until the eighth annual celebration, 86 percent of shoppers said Small Business Saturday inspires them to go to small retailers and restaurants that they haven’t been to before, or wouldn’t have otherwise tried.

The survey also found that:

• Awareness of Small Business Saturday ahead of the day hit 61 percent – an all-time high

• Of those familiar with the day, eight out of 10 (82 percent) plan to shop small on Small Business Saturday

• Three-quarters (75 percent) of consumers plan to visit one or more small businesses as part of their holiday shopping this year

• Nine-in-ten (90 percent) consumers say Small Business Saturday has a positive impact on their community

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